Published by Funkit Interiors, a competing short-term rental design firm. We've kept this guide factual and linked every claim to a public source.
You clicked an old Hannah Reid Interiors link, or a Denver investor friend mentioned Chroma Home, and now you're about to spend five figures on a design firm. Here's who's behind it, what it publishes about cost and where owners have actually left reviews.
Short answer: Chroma Home Designs is a Denver short-term rental design studio formed in 2025 when Hannah Reid Interiors merged with The Model Home. It sells a Virtual Design plan delivered in 12 business days or a managed package that's guest-ready in 5-8 weeks. Design fees aren't published, and its Google listing showed 4.9 stars in October 2026.
Key takeaways:
- Chroma Home is the new name for two Colorado studios: Hannah Reid Interiors and The Model Home.
- The design fee is a flat rate that isn't published; its FAQ gives about $15 per square foot as a furnishing benchmark.
- Its payback and revenue figures are company-reported and compared against AirDNA projections.
- Funkit's public timelines are 3-4 weeks for virtual design and 4-8 weeks for white-glove installation.
What is Chroma Home Designs, and who runs it?
Chroma Home is a design studio in Denver that works only on short-term rentals. Its services page says it designs nothing else and pairs market research with original, one-off designs.
Three people lead it, per the About page. Hannah Petterson and Carleen Laronn lead design, while Reid Sealby, Hannah's husband and a former Army officer, runs operations and installs.
In a 2024 VoyageDenver interview, Hannah says it began with the couple's own retro-themed Arvada Airbnb in May 2023, after which other owners asked for the same.
Is Chroma Home the same as Hannah Reid Interiors?
Yes. Chroma Home is what Hannah Reid Interiors and The Model Home became after merging. The company's LinkedIn page announced it on October 3, 2025, and the About page says the two founding designers kept crossing paths in Denver and chose to collaborate instead of compete.
A few things help if you're searching the old names:
- Hannah Reid is two people. The name combined Hannah and Reid, as Reid explains in a 2025 VoyageDenver interview. There's no single designer called Hannah Reid.
- The old websites point to Chroma. In October 2026, the old Model Home domain redirected to chromahomedesigns.com, the hannahreidinteriors.com domain no longer loaded, and the Houzz profile for The Model Home lists the Chroma website.
Name collision: Chroma Home in Stuart, Florida is an unrelated residential design firm. Search "chroma home denver" or the listing name "Chroma Home STR Design" to find the right one.
What services does Chroma Home offer?
Chroma Home sells two packages, and both begin with the same research. The services page describes them this way, as of October 2026:
- Virtual Design: a design plan delivered within 12 business days, which you buy and install yourself.
- Design & Project Management: design, sourcing and installation handled for you, guest-ready in 5-8 weeks.
Every project gets a 3D Matterport scan, comps and a purchase plan. Managed clients also get ordering, installation, staging, cleaning and photo scheduling.
How much does Chroma Home Designs cost?
Chroma Home doesn't publish its design fee as of October 2026. Its FAQ says the fee is a flat rate with a set starting price, not a percentage of project costs, and depends on square footage, scope and complexity.
What it does publish, as of October 2026:
- Furnishing benchmark: its top-performing properties average about $15 per square foot for furnishings, decor and materials.
- Case-study totals: the four case studies list a "design investment" of $66K to $126K. The pages don't split out the design fee.
- Estimator: a Ballpark Investment Calculator covers design fees, contractor costs and materials, but needs a sign-up.
The FAQ openly says Chroma costs more than some competitors. For market pricing models, see what an Airbnb interior designer charges.
Where has Chroma Home worked? Portfolio and case studies
Most of the work is in Colorado. The portfolio shows 18 project galleries, including Evergreen, Nederland, Keystone, Winter Park and a boutique hotel, plus a client testimonial from San Antonio. LinkedIn says virtual design is offered nationwide.
The site reports more than 350 projects (its About page still says 250 since 2018) and says clients recoup their investment in 217 days on average, beating AirDNA projections by more than 72%. Those are company-reported figures. Its About page still gives a lower 49% figure.
Read the case studies closely. Some first-year figures are described as projected while the chart labels them actual, and one case gives two different revenue numbers. Ask which figures are booked revenue.
What do Chroma Home reviews say?
Public review coverage is light, partly because the brand is new. Here's what we found for chroma home reviews in October 2026:
- Google: the Chroma Home STR Design listing showed a 4.9 rating. The review count wasn't visible in the view we loaded.
- Houzz: The Model Home's profile shows a 5.0 rating from 17 reviews and Best of Houzz service badges for 2020, 2021 and 2023-2025.
- BBB: a BBB search for Chroma Home in Denver returned no results.
- Trustpilot, Yelp and Reddit: Trustpilot and Yelp blocked our requests, and we found no Reddit threads about the firm.
Testimonials on Chroma's site are company-selected. Ask for two references from projects near yours.
Why does your choice of design firm matter?
The firm you pick sets your furniture budget, your launch date and the photos guests compare you on. A design that misses your target guest costs money twice: once to buy, again to fix.
It also decides how much work lands on you. With a virtual plan, you or your crew receive and place every item; a managed package hands that to the firm.
Who is Chroma Home best for, and who should look elsewhere?
Chroma Home fits Colorado owners, especially around Denver and the mountain towns, who want a local team to run the install. Its case studies lean toward large group homes with amenities like game rooms.
Look elsewhere, or compare carefully, if:
- Your property is outside Colorado and you want full installation. The portfolio is mostly Colorado.
- You want to see the design fee before a call. It isn't published.
- You're working with a tight furnishing budget. Chroma says it costs more than some competitors.
When should you hire a firm like Chroma Home?
Hire a design firm once you have an accepted offer, so the plan is ready by closing. Or hire one when a live listing keeps losing bookings to comps that photograph better.
Work back from your launch date. At the published 5-8 weeks, a managed project should start about two months before you want guests.
Chroma Home pros and cons
Pros:
- Designs only short-term rentals, with comps and market research up front.
- Clear published timelines: 12 business days for virtual, 5-8 weeks managed.
- The team hosts its own rentals, and an operations lead manages installs.
- Publishes a per-square-foot furnishing benchmark, which many firms don't.
Cons:
- No published design fee.
- Revenue and payback figures are company-reported, and some case figures are projections.
- Thin third-party review coverage under the new name.
How does Chroma Home compare with Funkit?
Both firms design only short-term rentals and offer a virtual plan or a managed install. The main differences are geography and what comes after launch.
What we see in Funkit projects: The first fork for most owners is who handles the install, which is why we sell two packages built around that choice. Virtual clients get 30 days of support for questions and substitutions, and every Funkit client gets free listing setup and optimization at launch.
- Coverage: Chroma Home is based in Denver, with a mostly Colorado portfolio and virtual design nationwide. Funkit works with clients in all 50 states.
- Virtual option: Chroma delivers a plan within 12 business days. Funkit Virtual Design typically takes 3-4 weeks.
- Full service: Chroma's managed package is guest-ready in 5-8 weeks. Funkit's White-Glove Install Service runs 4-8 weeks.
- After launch: Chroma schedules professional photos for managed clients. Funkit gives virtual clients 30 days of support and all clients free listing setup.
- Pricing: neither firm publishes design fees on its website.
What are the alternatives to Chroma Home?
Your options are other STR design firms, a local interior designer or DIY with a furnishing package.
Compare any shortlist on scope, who installs, total timeline and support after launch.
Frequently Asked Questions
How much does Chroma Home charge?
Chroma Home doesn't publish its design fee. As of October 2026, its FAQ describes a flat rate with a set starting price, based on size, scope and complexity, and cites about $15 per square foot for furnishings. Ask for a written quote that separates fee and furniture.
Are Chroma Home reviews good?
Chroma Home's Google listing showed 4.9 stars in October 2026, though we couldn't see the review count. The Model Home's Houzz profile shows Best of Houzz service badges. We found no BBB listing, and most detailed praise sits in testimonials the company chose, so ask for references.
Is Chroma Home worth it?
It can be if you own in Colorado and want one local team for design and install. It's a weaker fit outside the state, on a tight budget, or if you want pricing before a call. Compare written scopes from at least two firms.
What are the best alternatives to Chroma Home?
Other short-term rental design firms, including Funkit, offer virtual and full-installation options in more states. A local designer suits a one-room refresh, and a furnishing package suits owners who mainly need furniture delivered. Our roundup compares eight firms on scope, timelines and support.
