Published by Funkit Interiors, a competing short-term rental design firm. We've kept this guide factual and linked every claim to a public source.
In an Orlando resort, dozens of homes can share your exact floorplan. Before you hand a themed-room budget to Magic Interiors, here's what the studio publishes and where clients review it.
Short answer: Magic Interiors is a vacation-rental design studio in Celebration, Florida, founded by Erica DiNicola and known for themed game rooms, theaters and bedrooms. It designs, furnishes and installs homes, charges a percentage of the project budget, reports an average 8-12 weeks per project, and showed 4.7 stars from 23 Google reviews in November 2026.
Key takeaways:
- Magic Interiors is an Orlando-area studio whose signature is themed rooms with custom beds and hand-painted murals.
- It offers three routes: a full-service Florida package, a Nationwide Install Program and virtual design.
- The fee model is public (a percentage of your project budget), but the percentage isn't.
- A partner company manages homes in Florida for 20% of rental revenue, and only takes homes the studio designed.
- Funkit's public timelines are 3-4 weeks for virtual design and 4-8 weeks for white-glove installation.
What is Magic Interiors, and who runs it?
Magic Interiors is an Orlando vacation-home design firm that furnishes and installs rentals, with a partner management team. Its homepage describes design, install and "Management Built In" as one process, and its disclaimers page names the operator as FRH Interior Design Group LLC, with a registered office in Celebration, Florida.
The founder is Erica DiNicola. A 2024 Orlando Voyager interview says she is a former makeup artist from New York who became a short-term rental specialist in Orlando, then started the studio to build immersive themed spaces. It names Brandt Alexander as her partner.
FromWhere's list of Orlando designers gives 2022 as the founding year and uses the older name, Magic Interiors Orlando. Other businesses share the name, including a carpet store in Lakeport, California, so check the domain: the studio is magicinteriorsusa.com.
What do the studio's packages include?
Every route starts with a 20-minute call. The design packages page lists floor plans, every piece of furniture and decor, ordering, delivery, installation and final styling ready for professional photography.
Outside Florida, the Nationwide Install Program ships custom themed beds in parts, has local contractors assemble them and flies the design team out on install day. The virtual design service gives you the plan and a linked purchase list, and you do the rest.
| What's listed | Full-service package (Florida) | Nationwide Install Program | Virtual design |
|---|---|---|---|
| Design work | Floor plans, furniture and decor selections | Same design, made in the Orlando studio | Room-by-room layouts and selections |
| Ordering and install | Studio orders, delivers, installs and styles | Local contractors assemble; studio team finishes on site | You order, receive and set up |
| Themed rooms | Custom pieces and hand-painted murals | Custom themed beds; no murals | Themed room concept and items to buy |
| Management | Available through the partner, homes it designed only | Not offered outside Florida | Not offered |
| Extra costs listed | None stated | Freight and team travel | None stated |
Its owner FAQ says themed rooms are optional; the house style is "modern coastal luxe with a touch of magic."
How much does Magic Interiors cost?
Magic Interiors pricing is published as a model, not as fixed fees, as of November 2026. Its guide to choosing a design company says the studio charges "a percentage of the allocated project budget as a commission," and the percentage isn't stated.
The management page lists a 20% commission on rental revenue with no flat admin fees. Virtual design costs "a fraction" of a full-service project and depends on the number of rooms. Our guide to what Airbnb interior design costs explains how these fee structures usually compare.
On timing, the design packages page gives an average of 8-12 weeks from initial design to listing; custom pieces take longest.
Where does the studio work? Portfolio and markets
The core market is the Greater Orlando resort communities: ChampionsGate, Reunion, Storey Lake, the Windsor resorts, Encore, Solterra and Solara. The nationwide page says the studio has also designed and installed in Miami and the Tennessee Smokies.
The portfolio shows eight homes, including a Reunion home with a castle game room, a Windsor Island home with a wizard escape room and a Miami condo at Aston Martin Residences. The company says its furnishing advice comes from "500+ installs" in its Orlando furnishing guide.
Its Q2 2026 owner outcomes page says every home it designed that the partner manager runs beat its county average on occupancy and revenue per available night, based on Key Data. Those are the company's own figures.
What do public reviews say?
Google holds most public reviews, split across two listings. Here's what we found on November 10, 2026:
- Google: the current Google Maps listing, in Celebration, showed 4.7 stars from 23 reviews.
- Older listing: a Birdeye profile for Magic Interiors Orlando at a previous Orlando address showed 4.5 stars from 47 reviews, 45 of them from Google. Yelp marks that older location closed.
- Yelp: the current Four Corners listing had no recommended reviews.
- Houzz: the Houzz profile showed no rating to us.
- Trustpilot and BBB: Trustpilot showed no listing, and BBB blocked our check.
The guest reviews on the studio's site are from renters at homes it designed, not from owners who hired it. Ask for two owner references with a project like yours.
Why does your choice of design firm matter?
Your design firm sets your furniture spend, your launch date and the photos guests compare. Where floorplans repeat, the studio argues, guests pick the cheapest home when they can't tell listings apart.
It also decides how much work stays with you. With a virtual plan, you or a local crew receive and place every item; with a full install, the firm does.
Who is it best for, and who should look elsewhere?
Magic Interiors fits owners of Orlando resort-community homes who want a signature themed room and, possibly, management from the same process. Its management page names single-family resort homes, typically 5+ bedrooms with pools, as the specialty.
Look elsewhere, or compare carefully, if:
- You want to know the exact design fee before a call.
- You want hand-painted murals or its management outside Florida.
- You want its partner to manage a home another firm designed; it doesn't take those.
When should you hire a themed-design firm?
Bring one in before closing on a new build, so the layout and orders are ready when you get the keys. The design packages page says the studio works on new construction before closing and on rentals that underperform with the builder's furniture package.
It also fits when your listing looks like every comp in the resort. For a Florida example of standing apart, see how we designed this South Florida STR to stand out.
Pros and cons
Pros:
- Custom themed beds, game rooms and hand-painted murals in Florida.
- The design team finishes installs in person, including out of state.
- It publishes a fee model, a 20% management fee and an 8-12 week average.
Cons:
- The design percentage isn't public, so you can't compare fees before a call.
- Murals and management stop at the Florida line; nationwide projects add freight and team travel.
- Its performance figures come from homes run by its own partner manager.
How does it compare with Funkit?
Both firms offer virtual and installed options to owners in several states. Where they differ is market focus and what each publishes about timing and support.
What we see in Funkit projects: In our projects, the first fork is who handles installation, so we sell two packages built around that choice. Virtual clients get 30 days of support for questions and substitutions, and every Funkit client gets free listing setup and optimization at launch.
| Magic Interiors | Funkit | |
|---|---|---|
| Model and services | Full-service design and install, themed rooms, virtual design, partner management in Florida | Funkit Virtual Design or White-Glove Install Service |
| Markets | Greater Orlando base; installs nationwide; work in Miami and the Smokies | All 50 states |
| Timeline | Average 8-12 weeks from design to listing | Virtual 3-4 weeks; white-glove 4-8 weeks to guest-ready |
| Pricing published? | Model only: a percentage of project budget; management 20% of rental revenue | No |
| Support after launch | Supplies and inventory advice for managed homes; management in Florida | 30-day support for virtual clients; free listing setup and optimization for all |
| Best for | Orlando resort-home owners who want themed rooms | Hosts choosing between doing the install themselves or handing it off |
What are the alternatives?
Your main alternatives are other STR design firms, a local designer or a furniture package.
If you want another studio in the same market, read our guide to FL Vacation Interiors, an Orlando vacation rental designer. Compare any shortlist on scope, who installs, total timeline and support after launch.
Frequently Asked Questions
What is the Magic Interiors cost for a full design?
There's no fixed price as of November 2026. The Magic Interiors cost is a percentage of the project budget you set, plus freight and travel outside Florida. Ask for a written quote that splits the commission, furniture, labor and travel.
Are Magic Interiors reviews good?
The current Google listing showed 4.7 stars from 23 reviews on November 10, 2026, and an older listing showed 4.5 from 47 on Birdeye. Yelp had no recommended reviews. For Magic Interiors reviews from owners rather than guests, ask for references.
Is Magic Interiors worth it?
It can be if you own an Orlando resort home and want a themed room built and installed for you. It's a weaker fit if you need murals or management outside Florida, or a fee before a call. Get written scopes from two firms first.
What are the best alternatives to Magic Interiors Orlando?
Other short-term rental design firms offer virtual and full-installation options; Funkit, for one, publishes timelines for both. A local Orlando designer or a furniture package can also work for a simpler refresh. Our roundup compares several firms on scope and timelines.
